The common man target - I'm Lovin It!

The common man is THE target for all marketing strategies these days.

First there was McDonalds 20 Rs. burger, that reached the common man, with glossy ads and umpteen faces. Well, you might end up spending more after reaching an outlet but then again, you have an option to constrict your wallet. Though not very healthy, it is certainly very appealing.

Then there was Deccan airways with RK. Laxman's common man mascot dragging crowds from all over the ruralest of India. The service was well appreciated by the masses until King [Fisher] Mallya decided its not very good for itself. But then again, the common man appeal.

And then, there is the Tata Rs. 1 Lakh car, that has caught quite a worldwide eye. Yet to be released but certainly well awaited. The common man appeal yet again.

And now it's laptops, that are being driven towards the common man. Recently Allied Computers idea-stormed to come up with a Rs. 15,000 laptop.

The common man must be very happy for things are very well in reach for him, but what does categorise this common man is a step-back thought. The common man classification would consider that most part of the population would fall under that category. Now this maybe a vague ideology but may stand out to say that these are the most dynamic part of the population. Allegedly, if this sect does consider participating in economic and social reforms it wouldn't help really much to the economic stand of the country as a whole.

Issue apart, for products marketing officials this group is certainly the main target. From, burgers, to laptops, to air tickets, they do have the purchasing power and they are interested.