The common man target - I'm Lovin It!

The common man is THE target for all marketing strategies these days.

First there was McDonalds 20 Rs. burger, that reached the common man, with glossy ads and umpteen faces. Well, you might end up spending more after reaching an outlet but then again, you have an option to constrict your wallet. Though not very healthy, it is certainly very appealing.

Then there was Deccan airways with RK. Laxman's common man mascot dragging crowds from all over the ruralest of India. The service was well appreciated by the masses until King [Fisher] Mallya decided its not very good for itself. But then again, the common man appeal.

And then, there is the Tata Rs. 1 Lakh car, that has caught quite a worldwide eye. Yet to be released but certainly well awaited. The common man appeal yet again.

And now it's laptops, that are being driven towards the common man. Recently Allied Computers idea-stormed to come up with a Rs. 15,000 laptop.

The common man must be very happy for things are very well in reach for him, but what does categorise this common man is a step-back thought. The common man classification would consider that most part of the population would fall under that category. Now this maybe a vague ideology but may stand out to say that these are the most dynamic part of the population. Allegedly, if this sect does consider participating in economic and social reforms it wouldn't help really much to the economic stand of the country as a whole.

Issue apart, for products marketing officials this group is certainly the main target. From, burgers, to laptops, to air tickets, they do have the purchasing power and they are interested.

Humble Descent

The tiff between India and Australia off the field seems to have caught much an eye than the sultry test matches! Perhaps, for a reason other than the unperceptive, witless umpire decisions!

A descent that has been considered disgraceful, and for even more with a stronger familiarity. Symmonds who anyone at a first glance would have been staunched as one perhaps has had more occassions being called so.

This Australian strategy will certainly drive them to succumb to their animal races very soon!

Touring till my limbs ache

Many places and short durations... Wondering at times... after hearing stories from Ashith after his worldwide tour in an attempt to reach India safely and legally, amusing though painstaking!

Many places and short durations...longer durations... amusements... excitements... people never spoken to in college and end being the only other person in that town you know... trip to the barber shop... acclimatising to the circumstances of not having made an appointment for a haircut... being directed to destinations which hold sumptuous history and worth watching... trying to get into the gentleman's club... not being allowed to get in for not displaying an identity on demand... first time kinds with snow and wind and adversely low temperatures... running out of cigarettes and not wanting to shell out a half days wage for a pack of one... Tasting variety foods... closing in variety to cod and chips... Being entertained by the cabbie who was excited that he was going to holiday in Goa... Helluva time... 30 days... Swindon...


Thanks to the itch of not having traveled in a plane for quite some time a looking for a timeout... Indian cheapest flight... Air Deccan... destination Delhi... budgetting... place to stay... good friends place... nice place... Red Fort... Qutub Minar... Safdarjung tomb... South and North Block... Raj Bhavan... Lok Sabha... hep Metro... not so hep as those in London though :P... awesome monumental structures... with a sense of belonging... Hilton and Martini... not too good as that of James Bond... faffing and banter... nostalgic old times... good times and bad... stoned and drunk... nice and short... 2 days... Delhi...

Another itch, attending a Bengali wedding, and of course a thirst to see the land of the so called intellectuals, communists, politically superior, whore land of South east Asia... didn't get a chance to get close to that though... Kolkatta... dismayingly filthy... scary looking haunted houses... multiple means of transportation... drag ricks, metros, trams, Yellow Ambi cabs... in more than abundance... Victoria memorial... Howrah Bridge... Ramakrishna Math, Belur... hallucinatingly serene... Vivekananda temples... boat rides to Dakshineshwar... bargain and fights with taxi drivers... Marriage of course, traveled 2200 kms and didn't attend the marriage because it was they got married too late in the night... and I'm not too happy with the Yellow cabs... Another friend... college mate... good fun... afternoon beer and fish... nostalgic times again... whoz getting married... who's screwing whom... opinions... no imaginations please... Sahara pranam... 3 days... Kolkatta...

After having shuttled between Hyderabad and Bangalore for 3 years and once across the border this must have the busiest and enjoyable month, counts in for 3 weekends of travel... leaving for bangalore this weekend... waiting for boss to sanction more leaves...